Creating True Customer Delight with the 7A Customer Journey Framework

In this episode, Andreas and Christina discuss the evolution from Kotler's 5A framework to the 7A model by Vlerick Business School, emphasizing its impact on customer retention and loyalty. They share insights into how companies like Unilever implement post-purchase strategies and explore innovations like AI-powered tools to refine customer interactions. Join us for expert advice and case studies on enhancing advocacy and engagement through the 7A framework.